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KILL ZONE

SOCIAL MEDIA

Influencer-speak, hashtag gibberish, and engagement-bait masquerading as communication. The internet gave everyone a voice.

Not everyone should have used it.

TODAY'S EXECUTIONS

THE KILL LIST

01

→ Paid promoter

Someone with a following who gets free products in exchange for pretending they discovered them organically.

02

→ Scripted to look unscripted

The most produced, rehearsed, and filtered content on the internet. Described as authentic by the people who made it

03

→ Likes and comments

A metric that measures how many people clicked something, dressed up to sound like a meaningful human connection.

04

→ A lot of people saw it

Usually applied retroactively. Nobody plans to go viral. They plan to post and then claim they planned it.

05

→ Your online reputation

The idea that every human being is now also a marketing department. Exhausting for everyone involved.

06

→ Fishing for attention

Posting "some people really disappoint you 😔" without explanation and waiting for the concerned comments to roll in.

07

→ Person who posts things

A title that makes posting videos of yourself eating lunch sound like a legitimate career. Sometimes it is. That's fine. But the title is still ridiculous.

08

→ The thing deciding what you see

A mysterious force blamed for everything — low views, high views, radicalization, and why your cousin keeps seeing ads for things she only spoke about out loud.

09

→ Releasing

"My new merch is dropping Friday." It's not a meteor. It's a t-shirt. You're selling a t-shirt.

10

→ Working together

Two influencers appearing in each other's content so they can share audiences. Called a collaboration. Actually a transaction.

11

→ Online status

Social media's version of popularity, except measurable, purchasable, and completely meaningless outside of the platform it exists on.

12

→ Pound sign

It was always a pound sign. It will always be a pound sign. We've lost this battle but we reserve the right to be annoyed about it forever.

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THE RANT

IT'S TRUE! I SAW IT ON THE INTERNET!

Social media has revolutionized the way we connect, communicate, and consume information. Platforms like Facebook, Instagram, X, and TikTok have become central to daily life, shaping our perceptions of reality and influencing our behavior in ways we're only beginning to understand. And in the process, they've spawned an entirely new language — one that's part shorthand, part performance art, and part complete nonsense.

Let's go in.

THE #HASHTAG

First, we need to address the beast known as the hashtag. And while we're at it — it's the NUMBER SYMBOL. The POUND SIGN. It has been used for decades to denote weight (lb.), musical sharps, and phone keypads. Somewhere along the line it got rebranded, and now it means you're very excited about your avocado toast.

The hashtag started as a reasonable way to categorize content. It has evolved into a tribal signaling device, a marketing tool, and a weapon of mass distraction. From #Blessed to #YOLO to #MondayMotivation — hashtags have become the currency of the digital realm, declaring your allegiance to a cause, a community, or a particular brand of brunch.

But the hashtag has a dark side. One misplaced tag can land you in meme hell faster than you can say "cancel culture." And the hashtag overload — where every single word in a sentence gets its own pound sign — renders the entire post unreadable to anyone who isn't a dedicated hashtag archaeologist.

Then there are the hashtags that exist purely to make the poster feel special:

Yes. These are real. I found them. I am not okay.

And to make it worse — people have started speaking in hashtag out loud. I once overheard someone in a restaurant say, out loud, with their actual human mouth: "OMG, you gotta hashtag BestFrenchFryDipEver!" I nearly choked on my own, completely un-hashtagged fries.

THE EMOJI

Then there's the language of emojis — tiny pictograms that have become the lingua franca of the internet. They can convey emotion quickly and with genuine humor. They can also cause spectacular miscommunication.

Is that wink face flirtatious or threatening? Is that eggplant emoji innocent produce or a not-so-subtle innuendo? The stakes are higher than they appear, and the margin for error is enormous. An entire relationship can be derailed by a misread emoji. An entire HR complaint can begin with one.

I have a theory that future historians will study our emoji usage the way archaeologists study cave paintings — trying to piece together what kind of society would communicate primarily in cartoon faces and vegetable innuendo.

VAGUEBOOKING

No discussion of social media speak is complete without vaguebooking — the art of the cryptic status update that tells you absolutely nothing but leaves you desperate for more. "Feeling so betrayed right now." "Some people just can't be trusted." "Please pray for this person and their family."

Okay — but WHY? Was there a tragic accident? A firing? A hangnail? If you're going to summon the collective prayer energy of your entire contact list, the least you can do is tell us what we're praying for.

Vaguebooking is the social media equivalent of sighing loudly in a room until someone asks what's wrong. It's performance. It's a bid for attention dressed up as vulnerability. And everyone sees through it — yet somehow can't stop engaging with it.

THE BIGGER PICTURE

Social media's greatest trick is warping our sense of reality. In the pursuit of likes, shares, and validation, we sacrifice authenticity for performance. We curate highlight reels, filter the messy parts, and present a glossy version of life that bears only passing resemblance to the actual thing.

The line between reality and digital fiction gets blurrier every year. And the language that lives on these platforms — the hashtags, the emojis, the vaguebooking, the influencer-speak — accelerates that blur. Words stop meaning things. Communication becomes theater.

I'm worried. Are you?

#BlessedWithPerfectEyebrows #JustDroppedMyPhoneOnMyFaceAgain #EatingMyFeelingsOneCookieAtATime #AdultingSoHardICan'tEven #FoundARockButItWasJustPoop

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